Brazil's Central Bank on Friday (Oct. 23) approved three resolutions that change how banks and other financial institutions offer credit to consumers. The main one, BCB Resolution 602, requires institutions to provide a clear way for customers to block loan advertising and unsolicited offers, meaning those sent on the institution's own initiative. The requirement takes effect on March 31, 2027. The other two rules, which create a debt dashboard and set standards for credit offered during payments via Pix, Brazil's instant payment system, take effect on July 1, 2027.
According to the central bank, the package aims to prevent inappropriate offers, make loan costs clearer, help customers assess whether they can take on new debt and reduce the risk of over-indebtedness, a situation in which a person's combined debts undermine their ability to pay. The rules will be phased in, with additional protection for financially vulnerable customers.
The rules come ten months after the central bank backed away from a related issue. In December 2025, after repeated delays and a standoff with banks, it dropped plans to write specific rules for the product known as "Pix Parcelado" (installment Pix). It only banned use of that name and left each institution free to set rates, terms and how the product is presented. At the time, consumer group Idec called the decision "unacceptable." The new BCB Resolution 603 deals precisely with credit offered when a user starts a Pix payment.
What changes for businesses
For banks, lenders and credit fintechs, Resolution 602 changes the logic of sales campaigns. Besides the blocking option, available to any customer, offers to people in greater financial vulnerability or at risk of excessive debt may only be made with prior, specific and unequivocal authorization. In those cases, the offer must improve the customer's financial situation, such as a renegotiation, a portability (moving the debt to another institution) or a switch to a better product, and cannot release new money. Customers remain free to approach an institution and take out credit on their own initiative.
According to the Atlas Público website, which described the text of the rule, it also covers offers of foreign exchange, virtual assets and payment products, including postpaid ones, applies to individuals, including sole proprietors, and covers offers made by third parties and banking agents. The site also says each institution will have to name a director responsible for the matter to the central bank. These points do not appear in the reports of the other sources consulted and depend on confirmation in the official text.
Resolution 601 requires institutions to provide a Consolidated Debt Dashboard, where customers can check their credit operations, their level of debt and how much of their ability to pay is already committed. Before each new loan, the institution must present cost and financial-impact simulations, as well as alerts in higher-risk situations. In the first phase, the dashboard will show only debts held at the institution itself. Later, it will incorporate data from the SCR, the central bank's credit information system that records each customer's loans across the financial system, and from Open Finance, the customer-authorized sharing of banking data.
Resolution 603 regulates credit offered when a Pix payment is initiated. The offer will require the user's prior and specific consent, with at least 24 hours between enabling the feature and the first offer. Institutions must provide a simulator and an area to review contracted operations, and the rule sets restrictions on certain Pix modalities and rules for refunds tied to credit operations. Nothing changes for recipients: according to the central bank, transfers continue to arrive instantly and in full.
What to watch next
The dates to watch are March 31, 2027, when the blocking of unsolicited offers takes effect, and July 1, 2027, the deadline for the debt dashboard and the Pix credit rules. The reports consulted do not say when the dashboard will start pulling data from the SCR and Open Finance. Until then, signals to watch include how banks and fintechs adapt sales channels and customer messaging, the criteria each institution adopts to identify financially vulnerable customers and any additional rules from the central bank.
